SLOGAN

SLOGAN ORIGIN
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish and Irish Gaelic sluagh-ghairm, sluagh meaning "army", "host" and gairm meaning "cry". The battle cry of the Old Highland clans were said to be the name of the clan or the leader of the clan, repeated again and again by the soldiers in unison as they moved against the enemy. Slogans vary from te written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

EMBLEMS
Slogans are used in emblems, specifically in Scottish heraldry, in the same way as a motto is used. While mottoes may have several different origins, slogans are considered to originate as, or represent, war cries or battle cries. They usually appear above the crest on a coat of arms.

DO YOU KNOW THAT...

The run-up to World War II saw growing American resentment against products labeled "Made in Japan." The ever ingenious Japanese thought of overcoming this by renaming one of their industrial centers "USA." The center's exports were thus marked "Made in USA."

The American Dollar may travel over the world, but the American advertising slogan needs an extra bit of laundering. General Motors is aware of this, for it's Chevy Nova had some trouble in Puerto Rico because "No va" means "It doesn't go" in Spanish. The Pepsi company had a similar problem when it opened shop in China. Its slogan "Come alive with Pepsi" was rendered into the Chinese "Pepsi brings your ancestor back from the grave."

FAMOUS SLOGANS
Here is a list of the very famous commercial slogans by different companies around the world...